Review for The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand : This book is incredible, I have never been so frightened reading a book and yet so riveted that I couldn't stop reading. I loved this book. It grabbed me from the first page and I had trouble putting it down. Read it, you won't be disappointed.
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand info
[Read by David Drummond]
This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding. -- Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the
